Alcheringa has an overwhelming reach among people that can be used in a positive way to support various social causes in society. We believe it is our responsibility to give back something to the society that has given us so much love. Hence, we host several campaigns under Kartavya for cultural development of the society.

North East Unveiled

North East India is a microcosm of India with its own diversity in terms of languages, culture, arts and religion. There is a need to promote and unveil the true potential of this part of country, which is still unexplored by many. Our campaigns hits the nail on its head by promoting the shared identity and culture that this part of country shares with other part of the nation, by showcasing, through videos and posters, the rich and diverse food and travel destinations and by running information campaigns to develop entrepreneurship and to remove stereotypes from the minds of general people about this part of country.


Originated under the name "Bachpan" in 2011, Udaan is a social initiative taken by the students of IIT Guwahati which aims on delivering hope to those who never had the opportunity. In the past it has contributed towards the upliftment of the underprivileged through the conduction of various educational workshop and innovational programs. During their vacations, students from IIT Guwahati and several other colleges conducted Udaan where they reached out to various underprivileged children from orphanages, villages and slums in their locality, and spared a weekend to give flights to their hopes with the help of various documentaries, presentations, games and motivation.


Alcheringa IIT Guwahati, has taken a small step on the long journey towards mental wellness. Manshakti is a mental health awareness and wellness campaign which aims to empathize and understand the people who suffer. During this time of a global pandemic, our health care heroes are striving to battle against the invisible enemy!

The only solace they have is our love and support motivating them to keep working. A few words of appreciation is the least we can do to help them fight the stress and inhibitions and empower their minds in this state of crisis! Through Manshakti, we managed to collect the motivating messages and greetings from public and were sent to the Covid-19 doctors and staff.


Climate change is the greatest threat to our existence in our short history on this planet. Each of our daily actions affects the environment in some way or the other. Making people realize their role in the large movement against climate change, by educating them through activities that draw their attention towards issues that affect our planet, can make this world a better place to live in. In solidarity with the international activism about climate change, Team Alcheringa launched Project Prithvi, where we believe in the principle of living life simply and saving the world from climate change.


Women have walked into space, elected as Heads of States; they have proven themselves equal to men in every way. Yet they are not safe in their immediate surroundings. The sad reality is that we live in an increasingly violent society where the fear of crime is ever-present. To address this situation and take a step forward, Alcheringa organized SafHer, a campaign on women’s safety. SafHer highlights that every woman must raise her voice against any misconduct and get perpetrators to justice.


Communal conflicts, hatred, and violence have been a burning issue in today's India, even after 75 years of Independence. Recent examples of such hatred can be found in various parts of India, and mob lynchings see headlines in newspapers almost every day. The fault lines in the society not only affect peace and harmony but also negatively impact the image of the country and the business attraction power of the place, thus affecting the economy and overall lives of people. This situation needs to change. Keeping the above in mind, Alcheringa will host a new campaign called AIKYAM - Our Unity lies in our Diversity. Our campaign aims at spreading Communal Peace and Harmony in society through performances, panel discussions, poster-making competitions, and organizing a fundraiser for people affected due to communal violence. We will also be hosting several live interaction sessions with insightful personalities.