Alcheringa, which literally translates to "Eternal Dreamtime", is the annual cultural extravaganza of IIT Guwahati. With the majestic Brahmaputra flowing in the background, and the idyllic setting of a picture perfect Shangri-La, it is one of the grandest celebrations of youth and culture in eastern India. With an ulterior motive of promoting both local and global arts and culture, Alcheringa has brought some of the biggest names in domestic and international entertainment circuits to North-East India. With a reputation of organizing Pan-Indian competitions in diverse fields of arts and culture, Alcher has fast become one of the most versatile student-run fests of the nation. Year long initiatives and trending campaigns that focus on the society, especially on the North-East give the fest a unique flavor, and make sure that Alcher is one of the most sought-after dates of the calendar.